A new name in Illinois. A reputation built on quality.
P37 is making some noise in Illinois, and the industry is taking notice.
Following our appearance at Flower Expo Illinois 2026, P37 was featured in ProcureCulture’s inaugural issue of The Retail Buyer’s Field Guide, earning recognition as “The New Name to Know.”
In the October 2 feature, titled “I Finished Every One,” ProcureCulture founder and editor John Hirsch shared his firsthand experience discovering P37’s lineup of exotic flower.
And the verdict? Our flower spoke for itself.
Let the Flower Do the Talking
At Flower Expo Illinois, we kept things simple. No elaborate sales pitch necessary. Just a carefully cultivated lineup of exotic genetics, distinctive terpene profiles, and flower that represents what P37 is all about.
Our display showcased a diverse selection of exotic flower in 3.5g packages, giving industry buyers a firsthand look at the quality and variety we’re bringing to Illinois.
Hirsch took home seven or eight flower samples from the event. What happened afterward became the headline of his feature:
“Seven or eight samples came home with me. I finished every one. That’s probably the best review I can give the lineup.” — John Hirsch, ProcureCulture
For us, that says everything.
We’re not building P37 around a single standout strain. We’re building a brand around consistency, quality, and a lineup that keeps people coming back to discover what’s next.
From New Mexico Roots to Illinois Recognition
While P37 may be a new name to some Illinois buyers, our story didn’t start here.
Founded in New Mexico, Prohibition 37 was built on a physician-led, science-focused approach to cannabis cultivation, with an emphasis on quality, genetics, and innovation.
Our track record includes recognition in some of the industry’s most respected cannabis competitions:
- 2023 High Times Cannabis Cup New Mexico: Tropical Runtz — 2nd Place, Sativa Flower
- 2026 Best in Grass New Mexico: Lemon Ztraws — 3rd Place, Sativa Flower
Now, we’re bringing that same commitment to the Illinois cannabis market.
ILL MADE. QUALITY DRIVEN.
Our mission in Illinois is straightforward: introduce the market to the quality, craftsmanship, and diverse genetics that helped establish P37 in New Mexico.
Being highlighted by an independent industry publication like ProcureCulture is an exciting moment for our team, especially as we continue building relationships with Illinois dispensaries and cannabis professionals.
We’re grateful to John Hirsch and ProcureCulture for taking the time to experience our flower and share an independent perspective with the industry.
And to everyone who stopped by our booth at Flower Expo Illinois, thank you for the warm welcome.
Illinois, we’re just getting started.
Read the Full ProcureCulture Feature
See what caught ProcureCulture’s attention and why P37 was named “The New Name to Know” in Issue 001 of The Retail Buyer’s Field Guide.
READ THE FULL FEATURE ON PROCURECULTURE
P37 Illinois | ILL MADE.
For adults 21 and older. Cannabis products are subject to Illinois laws and regulations. Keep out of reach of children. This article discusses independent industry editorial coverage and is not a medical or therapeutic claim.
